by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
button in toolbar for more information.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Please subscribe by clicking on the link to receive
Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2007
VIEWPOINT V IPEWP O INT UP F F R O RONTN T During Wieden and Kennedy’s glorious Nike years, their Just Do It ads won gong after gong after gong. My favourite and probably the least flashy one of them all, dates all the way back to 1996, which was so long ago the Student’s section of The One Show was for a fancy new thing called the Internet. Deservedly winning Best of Show, CONNAN JAMES M&C SAATCHI, AUCKLAND Nike Wieden + Kennedy, Portland 1996 146 C A M P A I G N B R I E F it didn’t feature celebrities, special effects or a famous track. It just consisted of a series of girls making a heart-rending plea to let them participate in sport. What amazes me still about this ad is the self-control demonstrated by the creatives. They just got out of the way and let the facts work their magic. To me that was the really, really clever bit. If you let me play. If you let me play sports. I will like…myself more. I will have more self-confidence. If you let…me play sports. If you let me play. If you let me play! I’ll be 60 percent less likely to get breast cancer. I will suffer less depression. If you let me play sports. I’ll be more likely…to leave a man who beats me. I’ll be less likely…to get pregnant before I want to. I will learn… I will learn what it means to be strong. To be strong. If you let me play… …play sports. If you let me play sports. SUPER: JUST DO IT. SUPER: (NIKE LOGO) N O V E M B E R / D E C E M B E R 2 0 0 7 GREENWITHENVY
AWARD Awards 2007
September October 2007