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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2007
Pajero shoot in Japan (Mark Toia) Mike Hilburger shoot QUT (Mark Toia) Holden Ute (Mark Toia) Yamaha R6 (Mike Hilburger) Kyoto (Mike Hilburger) REALITY@ZOOM The ZOOM studio DOP that takes ZOOM to the very top of the list time and again. ZOOM director Gerard Lambkin has recently followed Toia’s lead on automotive cinematography with his new spot for Holden Astra. The transformer technique in this ad is as eye-catching as it is seamless. Gerard used Iloura Post Melbourne to finish the TVC with Holden and McCanns were very happy with the outcome. Not to be outdone, Toia hit back with the University QUT ‘Go there’ ad for BCM, Brisbane. Spinning solar systems, stomping monsters, elephants at dusk. This ad had everything but the kitchen sink (and the killer price tag). Mike Hilburger has been going down a very different road. His ‘Mad world’ commercial for the Queensland Police Union took a N O V E M B E R / D E C E M B E R 2 0 0 7 simple CHE concept into a video clip genre that made for compelling viewing. Hilburger’s clear focus cre- ates a sense of calm and confidence among the cast and crew. Within that environment he’s able to cap- ture images that evoke emotion. An ability to communicate direct- ly and simply with the viewer is evi- dent in Hilburger’s Kyoto Planet ad and Lambkin’s spot for Tourism Queensland. Simple imagery like the ripple in a pond or a drawing in the sand gives the director a broad range of creative interpretations from which to choose. Hilburger and Lambkin exercised creative restraint and made mature choices as they brought the ideas to life with pictures of spellbinding beauty. There’s something about the way the guys at ZOOM bend light to their will that draws classic art directors and storytellers like moths to a flame. Toia explains: “Really, these days I get more satisfaction from seeing the younger directors showing how the impossible can be accom- plished. Scripts that look like the next Star Wars movie on paper but only have a Doctor Who budget can still have an epic feel. Gerard and Mike are proving this in their work of late. You’ve just got to be smart about the way you shoot it, where you shoot it, what the music can do for it and how you can make it easier for the guys in post to do their thing. Mike and Gerard are really on board with that kind of thinking. We all know you’ve got to be ruthless in your planning at the start, then you’ve really got the freedom to be creative.” Toia, Hilburger and Lambkin have all forged their own style. They share a passion for ideas, learning and commitment to creat- ing pictures that are often bigger than the budgets available. Yes they’ve done amazing car ads. And brilliant stuff for Yamaha too. Yet, for their admirers, it’s impossi- ble to pigeonhole ZOOM. Their skills are so well honed, their styles so versatile, that any script can be sent in their direction. At ZOOM, not only will the fin- ished piece thrill you, the process will delight you. Agencies have dis- covered ZOOM is down to earth. There’s no bullshit. No ego. You get to work with people who know what they’re doing and know how to nail down every detail before the shoot so that being on location and playing with the toys afterwards can be a lot of fun. C A M P A I G N B R I E F 49
AWARD Awards 2007
September October 2007