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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2007
NE TWO RKS Greg Knagge - creative director of Clemenger BBDO, Adelaide Clemenger BBDO group executive chairman Robert Morgan, with wife Vanessa Morgan at CB’s Colombe d’Or Lunch in Cannes this year do the award winning work. That year, Publicis Mojo was named Campaign Brief NZ Agency of the Year. More recently, he’s disap- pointed to be leaving Publicis Mojo in the middle of an assignment to work on Diet Coke globally. For Worthington the biggest chal- lenge in going to Colenso will be living up to the expectations that has been put on all of them. “People will have high expecta- tions and everyone is very capable, they have all done great stuff in pre- vious roles and it’s just making sure we manage to do the same individ- ually in all the different offices. They are an extremely nice bunch of people at BBDO and I’m really thrilled to be working with them soon,” he says. For James McGrath, the former Duster with Andrew Tinning, creative director of Marketforce Perth and Mark Harricks, creative director of Clemenger BBDO, Wellington ECD of George Patterson Y&R Melbourne, who has been ECD at Clemenger BBDO, Melbourne since February, the new line-up reinforces everything he felt about wanting to work with the Clemenger BBDO group. He says: “I think it’s good to know you are part of an organisa- tion that is pretty unified across a lot of offices and that’s pretty unusual. Normally you get quite a lot of irregularities across the differ- ent offices, but the really nice thing about the way it is all shaping up is I know I’m part of something pretty special. I don’t think it’s ever hap- pened in this market that we have had the potential of such strong creative leadership across matching agencies. Individually, there have been amazing offices but never as a collective. That said, the proof will be in the pudding. It’s all very well us saying we have incredible people - the reputations and the individu- als are there - but the proof will be in time and getting on with it.” McGrath says each of them will have enough to deal with on a day- to-day basis on their own turf with- out teaming up to work on briefs from the other offices, but it’s more about having people to talk to with- in the network – it’s more than social - but in a collegial way. “As creative people we are always looking for inspiration and like- minded people and it will be really great for me, particularly with my department, to have people of the calibre of Richard to mix with our creative teams like Ant [Keogh] and Grant [Rutherford] and Cameron [Hoelter] and Emma [Hill]. For all the creative leaders of our network it would be good for them to talk to each other about different pro- jects,” he says. For McGrath the first year has been about working with the rest of the management team to fine- 26 C A M P A I G N B R I E F ( S E P T E M B E R / O C T O B E R 2 0 0 7 “There’s no other network that comes near it. It’s deliberate, it’s fundamental for us to have the best creative network that we can and to do that you have to have the best people and we think we can have the best people by making them all major shareholders. In that we are unique - James, Nick, Richard and Duster are all major share- holders,” says Morgan. Robert Morgan recognises the value of teaming the best creative leaders with the best management partners, ones who recognise that developing the best creative work is what it is all about. McGrath teams with Clemenger Melbourne MD Peter Biggs, Maddocks with Clemenger Sydney MD Jim Moser, Worthington with Colenso MD Brent Smart and Duster with Wellington MD Lesley Brown.
AWARD Awards 2007
September October 2007