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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2007
“We are the most southern BBDO agency in the world and it gives all 87 of us great pride that this year’s Cannes Lion, awarded to BBDO for Network of the year, resides in the Wellington office, a gift of recognition to this little agency’s success, from [global CEO and president] Andrew Robertson,” says Duster. Worthington: “In New Zealand it is a once in my career opportunity to go back to a network that I really rate and work with some cool people. I don’t think there was anywhere else in New Zealand I was really interested in going to work at apart from Publicis Mojo, which has been fantastic to me.” kept in touch during his past three years in New Zealand. “There was the expectation that I wouldn’t stay in New Zealand for very long and I would want to go somewhere else but they didn’t know why I had come here and that I was definitely going to be New Zealand bound. The only job that would have let me stay in Auckland and work in the BBDO network is at Colenso. But Richard was run- ning a very tight ship and doing a great job and it was only when Richard was interested in going to Clems Sydney that it left a hole I could slip into,” Worthington says. “In New Zealand it is a once in my career opportunity to go back to a network that I really rate and work with some cool people. I don’t think there was anywhere else in New Zealand I was really interested in going to work at apart from Publicis Mojo, which has been fan- tastic to me.” Says Colenso BBDO chairman Roger MacDonnell: “Nick is undoubtedly one of the top cre- atives in the world, with 10 gold S E P T E M B E R / O C T O B E R 2 0 0 7 Lions, 11 D&AD pencils and 10 gold British TV awards to his cred- it. His reel features ads for Levi’s, Polaroid, Dulux, Wrangler, Bonningtons and The Economist.” Having fallen in love with New Zealand and with his kids in the middle of high school there’s nowhere else the UK native would want to live. Apart from fulfiling former Publicis global creative director David Droga’s mission to improve the quality of the creative work and the consistent award wins, what Worthington is proudest of is the client relationships the agency enjoys: “It definitely feels unusual in the way we work with the clients, I would say we’ve got great rela- tionships with clients and I value that, hugely, because it makes life easy,” he says. As for the work, he mentions Greenpeace as being very satisfying creatively but in 2004 there were 13 pieces of business winning awards, which shows the depth of work across the agency rather than just relying on piece of business to ( C A M P A I G N B R I E F 23
AWARD Awards 2007
September October 2007