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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2007
F O R T H E R E C O R D at the present time. Jonas Peterson was appointed senior writer for DDB Sydney. He will to be teamed with art director Adam Rose, replacing Ben O’Brien, who has left the agency. Peterson, who has been at DraftFCB for sev- eral months, co-created the 2007 Cannes Radio Grand Prix winning Snickers ‘Hoedown’ spot while at Clemenger BBDO, Melbourne. BWM Sydney creative director, Luke Chess and director of digital communications Simon Smith both resigned from the agency. The multi-awarded Chess had only been at BWM since the beginning of the year (he will leave at the end of November), lured from Saatchi & Saatchi Sydney. While Smith, brought in from the UK, had only been there for six weeks. Says BWM executive creative director Rob Belgiovane: “Group heads will be reporting into me direct. Dean Hamilton, ex 180 Amsterdam, Dave Shirlaw, ex M&C Saatchi and Paul Bennell, ex Clems Sydney.” Star Aussie expat creative Leo Premutico and his partner Jan Jacobs departed Saatchi & Saatchi, New York, where they were joint executive CDs under chief creative officer Tony Granger. The pair started their own shop Johannes Leonardi in New York (backed by WPP) and Granger was later poached by Australia’s Hamish McLennan to the worldwide cre- ative director gig at Y&R. Just prior to the sale of Cummins & Partners to Nitro, Bettina Clark and Carolyn Diamond, who were only appointed joint creative direc- tors of the fledgling Cummins & Partners Sydney office five months ago, left to go freelance. Euro RSCG Worldwide New York hired celebrated Aussie exat creative Robert Kleman as an execu- tive creative director. Kleman comes from TBWA\Chiat\Day in Chess - resigned from ECD gig at BWM Sydney New York where he was an associ- ate creative director for the past two years. He was recently part of the major award-winning Snickers Halloween print campaign and the re-launch of the ABSOLUT Vodka brand campaign. Previously he was a creative partner at TBWA\ Singapore for six years where he helped the agency win Agency of the Year two years running. In 2005, Kleman was named the Most Awarded Person in Asia by Campaign Brief Asia Magazine. Following a 10-year stint at Lowe Auckland, senior creative team Daniel Crayford and Paul McGreevy moved to Ogilvy Auckland. D&AD has announced a healthy percentage of Australian and New Zealand judges for next year’s awards: Richard Maddocks, ECD of Colenso BBDO Auckland (soon to be at Clems Sydney), will be judg- ing TV & Cinema Advertising along with Andy Blood, ECD of TBWA\Whybin Auckland. Paul Catmur, until recently the ECD of George Patterson Y&R, Melbourne will be a member of the Press Advertising jury. Ralph Van Dijk from Eardrum, Sydney will be judging Premutico (right) and Jacobs - resigned from Saatchi’s, New York to start Johannes Leonardi, New York Radio Advertising. UK import Simon Smith, who has just left BWM Sydney, is on the Broadcast Innovations Jury. Dave King, CD of AIM Proximity, Auckland (ex M&C Saatchi, Sydney) is on the Direct Jury, alongside Aussie expat Matty Burton (ex Saatchi NZ, now Droga 5 New York). Aussie expat Nick Law (ECD of R/GA, New York) is on the Integrated Jury. Vince Frost from Frost Design will chair the Typography Jury and Kevin Finn is on Graphic Design. DDB New Zealand executive CD Toby Talbot has been appointed next year’s Jury President of the Asia Pacific Advertising Festival (Adfest) Press & Poster jury, to be held in Thailand. Talbot was Chairman of Judges of this year’s AWARD and of the Poster Jury of D&AD last year. Says Talbot: “Asia is the home of some of the world’s best print advertising, so it is a real honor for me to be chairing this particular jury.” The Campaign Brief Blog was over- hauled by Sydney sister agencies Lowe Hunt and Rivet. The agen- cies were entrusted with redesign and rebuild of what’s fast become an industry icon. Says CB co-pub- lisher and editor, Michael Lynch: “The Campaign Brief Blog has grown from a part time bit of fun in mid 2005 – we were the first adver- tising trade press to start a blog – into quite a fixture of the industry, with just about everyone who’s any- one checking in once a day. It was about time it had a more profes- sional and slick look, rather than my adaptation of an off-the-shelf Blogger design!” Mark Ashley- Wilson, Rivet’s head of interactive Australasia, says it was flattering to be asked to upgrade the industry icon: “The number of visitors and content had outgrown the existing set-up, so we migrated the platform off Blogger to the latest professional Moveable Type 4 with much greater publishing flexibility. We designed a totally branded site as well, updating the sponsors’ section and adding search and categories as well so it’ll be easier to use.” That done, Rivet and Lowe Hunt will take on an even more ambitious project - a total re-design of www.bestadsontv.com - CB’s huge- ly popular worldwide ad site, which should be ready early next year. J Peterson - replaced Ben O’Brien at DDB Sydney CAMPAIGNBRIEF Diamond (left) and Clark- left their joint CD gig at Cummins & Partners Sydney office after only four months Kleman - to an ECD post at Euro RSCG, New York PUBLISHED 10 TIMES PER YEAR BY CAMPAIGN BRIEF PTY LTD 24 HICKSON ROAD, WALSH BAY NSW AUSTRALIA. POSTAL ADDRESS: LOCKED BAG No. 2, MILLERS POINT NSW AUSTRALIA 2000. PUBLISHERS MICHAEL LYNCH, KIM SHAW EDITOR MICHAEL LYNCH CONSULTANT EDITOR HEATHER JACOBS BUSINESS DEVELOPMENT DIRECTOR MIKE MORRIS (0421 391 501) ACCOUNTS COLLEEN SHAW(+618 9380 9044). SUBSCRIPTIONS MANAGER MINA SCARFO (+618 9380 9044). CB AUSTRALIA/NZ SUBSCRIPTIONS: A$64+GST (AUSTRALIA) A$80 (NZ) A$100 (ASIA) A$130 (REST OF THE WORLD). CB ASIA SUBSCRIPTIONS: A$50+GST (AUSTRALIA) A$50 (NZ +ASIA) A$80 (REST OF THE WORLD). ‘THE WORK’ 2006 ANNUAL: A$120 inc. GST (AUSTRALIA), A$120 (NZ + ASIA), A$140 (REST OF THE WORLD). RING TO SUBSCRIBE. DAILY CREATIVE NEWS AND GOSSIP @ WWW.CAMPAIGNBRIEF.BLOGSPOT.COM TEL +612 9247 4933 FAX +612 9247 5811 BLOG WWW.CAMPAIGNBRIEF.BLOGSPOT.COM 4 C A M P A I G N B R I E F N O V E M B E R / D E C E M B E R 2 0 0 7 SUBSCRIBE TO CAMPAIGN BRIEF ASIA THE WORK 06 ANNUAL OUT NOW
AWARD Awards 2007
September October 2007