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Campaign Brief (AUS/NZ) Online.
Campaign Brief Magazine : November December 2007
F O R T H E R E C O R D CAMPAIGNBRIEFREVIEW ALL THE CREATIVE NEWS THAT FITS THE BIG NEWS OF THE MONTH was Saatchi & Saatchi Australia snaring multi-awarded DDB Sydney cre- ative director Steve Back to replace David Nobay as executive creative director. At the same time Saatchi’s has managed to lure senior creative Dave Bowman from Droga5, New York as creative group head to team with Back. They are both former Saatchi creatives, having worked together at Saatchi & Saatchi New Zealand as creative group heads. Both are highly awarded, with Back ranked number 6 and Bowman number 7 in Australasia in the 2007 Campaign Brief Creative Rankings. Originally a star at Marketforce in Perth, Back first worked at George Patterson Sydney followed by a highly awarded stint at Leo Burnett Sydney. Back played a major role in Leo’s winning CB Agency of the Year in 2000. Back then spent sev- eral years in London before being enticed to New Zealand to join Colenso BBDO. Mike O’Sullivan then lured Back as Head of Art when he was appointed ECD of Saatchi & Saatchi NZ. The agency went on the win CB NZ Agency of the year in 2006 and 2007. At DDB Sydney, Back has dramatical- ly re energized the agency, moving them to equal number one Australian agency in The Work 07 with Saatchi & Saatchi Australia. Under Back, DDB Sydney was the only Australian agency to get gongs at all four of the top international award shows (D&AD, The One Show, Clio and Cannes) this year. Currently DDB Sydney is ranked number 10 in the world in the 2007 Bestadsontv Creative Rankings (www.bestadsontv.com). Bowman made his rep at The Glue Society, Sydney where he co-created the Virgin Mobile ‘Warren’ campaign that won the Cannes Direct Grand Prix in 2004, as well as the Virgin Mobile ‘5 Cents’, which won Australia’s first Titanium Lion at Cannes in 2005. He then had a two EMAIL HOTLINE MICHAEL@CAMPAIGNBRIEF.COM The Empire Strikes Back: Bowman, Bartley and Back - the 3B’s: new era at Saatchi & Saatchi Australia year stint at Saatchi NZ where he continued to win awards at Cannes, D&AD and AWARD. More recent- ly, amongst other Droga5 projects, Bowman has recently completed work on the mammoth Honeyshed project for Droga5, New York (in association with Publicis). Bram Williams, currently Saatchi & Saatchi’s Head of Strategy on Toyota for the past 18 months, will replace Sudeep Gohil as Head of Strategy, following the latter’s deci- sion to join former Saatchi ECD David Nobay at Droga 5. Gohil and Nobay will work on international projects for Droga 5 in the US as well as set up a Droga 5 operation in Sydney, which is set to launch on January 1. A managing partner of the Sydney shop will be announced in early December to coincide with an Australian visit by Dave Droga. George Patterson Y&R Melbourne executive CD Paul Catmur resigned, after less than a year in the gig. Catmur took the job in December last year, filling the vacuum left by the departure of James McGrath (now ECD of Clemenger BBDO, Melbourne). Catmur will be taking a break from the business back in NZ to go fishing - he doesn’t need to work - before considering his next advertising adventure. Before GPY&R, Catmur had a highly suc- cessful few years as ECD at DDB New Zealand. Meanwhile, Ben Coulson, currently CD of GPY&R, Melbourne will carry on in that role and, given the loss of Fosters, it is unlikely Catmur will be replaced. Siimon Reynolds, one of the founders of the Photon Group, has resigned as a director of the holding company which now comprises ad agencies BWM, BMF and his own agency, Love Communications. Reynolds told CB he will take a Reynolds - resigned from Photon Board well earned break and will continue as strategic creative advisor of Love but leave the day to day running of the agency to his management team. Reynolds, who started a cre- ative revolution in Australia when he formed Omon 20 years ago (on the day of the 87 crash!), which in turn launched the spectacular career of Dave Droga, now has over $30 million worth of Photon shares - which he says he is not selling ( Catmur - resigned from GPY&R, Melbourne N O V E M B E R / D E C E M B E R 2 0 0 7 Coulson - continues as CD of GPY&R, Melbourne C A M P A I G N B R I E F 3
AWARD Awards 2007
September October 2007